SQL SERVER

Ola a todos,

$data = fopen("word.doc", "r");
$conteudo = fread($data,filesize("word.doc"));

Como armazenar a string $conteudo num BD do SQL Server 2000?

As seguintes mensagens de erro aparecem :
Warning: MS SQL message: Unclosed quotation mark before the character string
'ÐÏ.à¡ÝZá'. (severity 15)
Warning: MS SQL message: Line 2: Incorrect syntax near 'ÐÏ.à¡ÝZá'.

Valeu.